Hear why Automate is the leading industrial automation show in North America and what you can expect to learn from this free event. 

If you work in automation, are considering capitalizing on it in the future, or simply want to know what’s the next greatest advancement in technology, Automate is the place to be. And it’s completely free to attend.

Produced by the Association for Advancing Automation (A3), Automate is a one-of-a-kind experience for any professional from any sector—and it's four days of nonstop action.

Opto 22 engineers will be returning to the annual event in Detroit, Michigan, May 12  -  15,  2025. Here's what you can expect.

With over 800 exhibitors, the show floor hosts leading automation solutions from around the world. You’ll find everything from robotics to vision to motion control, AI and more. Join us to see how automation is no longer just the future; it’s the here and now. Some industries that will be represented:

Event location:
Huntington Place
1 Washington Blvd.
Detroit, MI 48226

Stop by and see Opto engineers

Opto 22 technology partner, Inductive Automation, will be an exhibitor at the 2025 Automate show located in booth 3452. That's where you'll find the Opto 22 team doing live-action demos of groov EPIC and RIO. Don't miss out!

Still undecided?

A3 organizers have your top 10 reasons to attend:

1. It's completely free.
2. You'll find hundreds of solutions.
3. Education is at the forefront.
4. You get immediate takeaways.
5. It's an automation show for everyone—no matter your years of experience.
6. Past attendees have provided testimonials to the value gained.
7. There are even more opportunities outside the showroom floor—like keynote speaker presentations and networking events.
8. The location (Detroit, MI) is a tech and innovation hub for so many industries.
9. There will be an Education Pavilion for educators and students.
10. It aligns with your company goals.

We can't wait to see you there!

Register to attend, check the event schedule, or get help with travel plans.